Unit linked and life insurance drive the rise of the insurance market

The Greek insurance market maintained a strong growth trajectory in the first five months of 2026, with premium production increasing by 10.9% to 2.653 billion euros. The main growth driver was life insurance and especially unit linked investment products.

Unit linked and life insurance drive the rise of the insurance market

This article is an AI translation of an original piece published in Greek. Read original

The Greek insurance market continued to move at a double-digit growth rate in the first five months of 2026, with premium production exceeding 2.65 billion euros, confirming the sector’s positive momentum.

According to the monthly survey of the Association of Insurance Companies of Greece (EAEE), to which 43 insurance companies responded, total premium production in the period January – May amounted to 2.653 billion euros, recording an increase of 10.9% compared with the corresponding period of 2025.

The life insurance sector made the greatest contribution to growth, where production increased by 17.9%, reaching 1.286 billion euros, while non-life insurance moved at a milder pace, showing an increase of 5.1% to 1.367 billion euros.

In the life sector, the two major segments of production now appear almost equivalent: traditional life insurance accounts for 44.7% of the sector’s production (574.1 million euros, +13.5%) and investment insurance policies (unit linked) for 44.6% (574.0 million euros). Unit linked, however, are growing much faster, recording an increase of 24.2% — a fact that reflects the continuing strong demand for investment products. The management of group pension funds increased by 12.1% (138.1 million euros), however the EAEE points out that this performance is affected by the low comparison base of 2025; in reality, the sector’s production remains 3.5% lower than that of the first five months of 2024.

In non-life insurance, the largest line remains motor third-party liability, with production of 367 million euros and an increase of 5%, while the rise in fire and natural catastrophe insurance (+7.4%), land vehicles (+6.5%) and assistance insurance (+6.4%) was noteworthy. On the contrary, a limited decline was recorded in other property damage (-0.8%), guarantees (-1%) and miscellaneous financial losses (-1.2%).

The positive trend continued in May as well. Total premium production amounted to 551.8 million euros, up 12.5% on an annual basis. The increase came mainly from life insurance, which strengthened by 25.2%, compared with an increase of 2.6% in non-life insurance. Compared with April, total production increased by 8.6%, confirming the maintenance of the sector’s growth momentum.

On a rolling twelve-month basis (June 2025 – May 2026), premium production records an increase of 9.1%, with life insurance showing a rise of 11.9% and non-life insurance 6.7%, an indication that the market continues to grow at steady rates, despite the uncertain economic environment.

* See the survey in the Accompanying Material column.

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