On June 29, 2026, at the Conference Center of the Eurobank Campus in Nea Ionia, Eurobank presented Banking Forward, a comprehensive analysis of the Bank's digital banking ecosystem, with an emphasis on the new digital banking experience, the use of Artificial Intelligence (AI), the evolution of mobile banking and the redesign of customer journeys for individuals and businesses.
The event took place in the presence of the Chairman of the Board of Directors of Eurobank, Mr. George P. Zanias and the Deputy Chief Executive Officers, Messrs. Konstantinos Vasileiou, Iakovos Giannaklis and Stavros Ioannou.
As noted in the relevant announcement, through presentations by Eurobank executives and representatives of strategic partners, the way in which the Bank leverages technology, data, AI and a modern digital architecture to create a more personalized, simple and effective service experience was highlighted.
In this context, Eurobank is implementing the largest technology investment program in its history, amounting to approximately €1 billion for the period 2025–2028, investing in modern infrastructure, cloud technologies, data, AI and new digital capabilities.
The event's themes covered the entire Eurobank digital ecosystem, from the new digital banking experience, AI applications and the capabilities of the Eurobank Mobile App to the technological infrastructure supporting millions of transactions daily, solutions for businesses, as well as accessibility and inclusion initiatives that ensure equal and seamless access for all customers.
Additionally, the expansion of Eurobank's strategic partnership with Mastercard was announced, broadening the range of services and experiences provided by offering privileged access to Eurobank Mastercard cardholders to unique experiences in areas such as music, cinema, sports and entertainment through Mastercard's Priceless experiences platform.
The central coordination of the event was undertaken by Eurobank's Group Chief Digital Officer, Mr. Konstantinos Paikos, presenting the main directions of Banking Forward and the developments shaping the banking experience of the future.
The international trends for the future of the banking sector were highlighted by Mr. Rodrigo Alvarez (photo), Accenture Song Global Banking and Capital Markets Lead, through his presentation entitled “Banking Forward: The Future is Here!”, focusing on customer expectations, the use of AI and the redefinition of the banking experience in the new digital era.
At the same time, Mr. Nikos Gkatidis, Financial Services Managing Director – Innovation Lead at Accenture, contributed to the discussion on changing customer expectations and the characteristics that shape the modern digital banking experience today.
Particular emphasis was also placed on strategic partnerships that expand Eurobank's ecosystem of services and experiences, with a focus on the further expansion of its long-standing partnership with Mastercard. Under the new agreement, Eurobank customers gain access to Mastercard's global acceptance network, advanced security solutions and modern payment technologies, while at the same time the ecosystem of experiences and privileges offered to Eurobank Mastercard cardholders is significantly expanded.
Eurobank's Chief Retail Growth Officer, Mr. Giannis Serafeimidis, and Mastercard's Country Manager for Greece, Cyprus and Malta, Mr. Panagiotis Polydoros, presented this new chapter in the cooperation between the two organizations, highlighting the transition from payments to a broader ecosystem of experiences.
Through the Eurobank Mobile App and Mastercard's Priceless platform, cardholders gain privileged access to high-demand music events, as well as selected experiences in the fields of music, cinema, sports and entertainment.
The different aspects of Eurobank's digital ecosystem were presented by the Bank's executives. Group Chief Information Officer, Mr. Anestis Petridis, and Group Corporate Security Officer & Chief Information Security Officer, Mr. Giannis Tzanos, highlighted the role of technology, infrastructure and cybersecurity, while the Head of GenAI Center of Excellence & Innovation, Ms. Maria Leontiou, presented Eurobank's approach to leveraging AI and Generative AI.
The new digital customer experience and modern customer journeys were presented by the Head of v-Banking, Mr. Panos Theodorou, the Head of Individual Banking, Ms. Elena Pantazi and the Head of Digital Solutions, Ms. Olga Charalampidi, while the Head of Transaction Banking, Mr. Lefteris Vlachogiannis, focused on the way in which digital banking is integrated into the daily operation of businesses.
* See more information in the Accompanying Material column.