Souroti celebrated its 110 years of history on Monday, June 30, with a special anniversary event at its facilities, in Souroti, Thessaloniki, in the presence of more than 400 invited guests.
The event was presented by the well-known Nikos Koklonis, while those in attendance included, among others, the Deputy Minister of Development, Stavros Kalafatis, the Deputy Regional Governor for Digital Governance of Central Macedonia, Nikos Tzolas, the CEO of Dimera Group, Arthur Davidian, the member of the Board of Directors of SOUROTI S.A., Dmitry Gorshkov, the chairman and chief executive officer of Trust Facility Services S.A., Anastasios Kourtsopoulos, representatives of the local community, company employees with their families, partners and suppliers from Greece and abroad, as well as scientists from the fields of Hydrogeology, Neuroscience, Psychiatry, Nutrition, and History.
A particularly moving moment of the evening was the screening of the surprise video by Ivan Savvidis, who referred to the 110-year journey, the value of consistency and trust, expressing his ongoing support. He also emphasized the company’s growth trajectory and his conviction that the most important “chapters” of its history still lie ahead!
The evening also marked the starting point of a new important strategic collaboration of SOUROTI S.A. with leading Chef Lefteris Lazarou, the first Greek to be awarded a Michelin star. Lefteris Lazarou, who this year is also celebrating the 40th anniversary of the VAROULKO restaurant, comes to connect SOUROTI with the value of raw materials, quality, authenticity, and the conscious choice of quality water. Through this collaboration, as well as through the new collaboration with the advertising company FCB Gnomi, SOUROTI is being reintroduced to the public not simply as a sparkling natural mineral water, but as an everyday choice with history, unique natural composition, quality, and well-being.
At the event, the premiere of the first three videos of the collaboration took place, which in the coming days will make their debut across all media, with the central message:
“We pay attention to what we eat. It’s time to pay attention to the water we drink too”.
The event concluded with a particularly moving audiovisual tribute to the 110-year journey, with emphasis on the unaltered quality of SOUROTI natural mineral water, which has been springing from the same source for more than a century!