Hotels across Greece posted lower performance figures last April compared to 2025, essentially confirming that this year’s tourist season got off to a more subdued start. The environment of heightened uncertainty, stemming from the war in the Middle East, appears to be reflected in the key indicators for the country’s hotels, which recorded a slight decline on both an annual and monthly basis.
According to data from the Institute of Tourism Research and Forecasts, in April—the month in which Easter was celebrated, just as it was last year— 53% of all hotels in Greece were open, with average occupancy standing at 47.5% compared to 48.8% in the same month last year. These figures indicate a marginal decrease of 1.3 percentage points on an annual basis.
Of course, on a monthly basis, hotel occupancy also declined, given that in March the corresponding rate stood at 50.5%.
The picture is similar when it comes to prices. More specifically, according to ITEP data, the average rate for a double room fell to 104 euros from 109 euros a year ago, marking a decrease of approximately 4.6%.
However, on a monthly basis, a 20% increase was recorded, as the average price in March reached 86 euros. Nevertheless, in March 2026, the average price rose by 6% compared to the same month in 2025.
At the same time, the median price fell to €90 from €92 in 2025, representing a 2% decline. In March, the median price stood at €70.
The decline in prices, combined with the slight drop in load factors, suggests that this year’s season began without the momentum seen in 2025, due to the caution instilled in travelers by the turbulent situation in the Middle East.
It should be noted that April was the only month in which Athens International Airport recorded a marginal decline in the number of international travelers, with total passenger traffic rising by just 1% year-over-year. According to data from ACI Europe (Airports Council International Europe), Greek airports saw a slight increase of 1.9% in April compared to 2025.
It should be noted that the data comes from the ITEP’s monthly survey on the performance of key hotel indicators, namely occupancy, occupancy rate, and the price of a double room.
The survey is conducted monthly by sending a short electronic questionnaire to a representative sample of hotels, both in terms of category and the region in which each hotel is located. It is conducted using the CAWI (Computer-Assisted Web Interviewing) method, and during the processing of the questionnaires, a triple weighting is applied based on the category, region, and size of the hotel.
The picture on Airbnb
At the same time, the picture for the Greek short-term rental market was mixed. More specifically, there was a 3.6% decline in the number of available listings compared to a year ago, a trend that further limited the already reduced occupancy rates.
Of course, accommodation owners managed to improve their performance in terms of pricing. The average daily rate (ADR) increased by 7.8% year-over-year, reaching €107.1, and remained substantially higher than hotel rates.
The price increase also had a positive impact on revenue. Revenue per available room (RevPAR), one of the industry’s key performance indicators, rose by 2.1% to €58.7.