Thanasis Polychronopoulos, founder of Polygreen, is one step closer to realizing an investment in the bottled water and soft drinks sector. A year and a half after the founding of Naoussa Blue Waters S.A., the project is finally getting off the ground.
A few hours ago, the Region of Central Macedonia issued a certificate of compliance with Standard Environmental Commitments (SEC) for the “NAOUSSA BLUEWATERS S.A.” facility in the “Blana” area of Naoussa. The planned facility is dedicated to the production of soft drinks and the bottling of water, with a soft drink production capacity of 168.3 tons per day.
The investment comes at a time when the bottled water and soft drink market in Greece continues to grow, driven by tourism and investments in new production infrastructure.
The soft drink market alone is growing at a rate of 7% in sales. Coca-Cola continues to dominate the market with a 55.9% share, up from 53.6% in the first quarter of 2024. In other words, more than one in two soft drinks sold in supermarkets in Greece belong to its portfolio. In the first quarter, total soft drink sales reached €78.569 million, while throughout 2025, turnover exceeded €347.42 million.
As for the bottled water market, supermarket sales reached €200 million last year, while in the first quarter of this year, sales amounted to €40 million, offering an early indication of another year of growth. The market remains highly concentrated, with five players controlling a significant portion of the total value. Private-label products lead the market, with Vikos as the top brand, followed by Zagori, Theoni, and Korpi.