The international platform Trivago responded promptly and effectively to the strongly worded letter of protest sent by the Santorini Hoteliers Association (E.X.S.), in response to a promotional video deemed to undermine the island’s image.
According to the Association, in his official response, Trivago’s General Counsel expressed the company’s sincere apology for the distress caused, acknowledging that the message conveyed by the post was incorrect. At the same time, he confirmed that the video in question had been permanently removed from all of the company’s official social media platforms.
Seeking to take concrete steps toward redress, Trivago’s management immediately requested a meeting with the Association. Consequently, an official teleconference was scheduled for Thursday, July 9, 2026, in which the company’s CEO and Marketing Director, Ms. Jasmine Ezz, as well as the President of the Hellenic Hoteliers Association, Mr. Antonis Pagonis, will participate.
The purpose of the meeting, from the perspective of the Hoteliers’ Association, is to discuss specific ways in which Trivago will contribute positively and tangibly to the proper promotion and showcasing of Santorini internationally in the coming period.
Truth, authenticity, and respect for our island’s tourism industry remain non-negotiable, concludes the Santorini Hoteliers Association.