Immediate and effective was the reaction of the international platform Trivago after the strict letter of protest sent by the Santorini Hoteliers Association (S.H.A.), following a promotional video that was considered to downgrade the image of the island.
As the Association states, in its official response, Trivago's General Legal Counsel expressed the company's sincere apology for the discomfort caused, acknowledging that the message of the post was wrong. At the same time, he confirmed that the controversial video was permanently removed from all the company's official social media platforms.
Wanting to proceed with a tangible restoration, Trivago's management immediately requested a meeting with the Association. Following this, an official teleconference was scheduled for Thursday, July 9, 2026, in which the company's Chief Executive Officer and Marketing Director, Ms. Jasmine Ezz, as well as the President of the S.H.A., Mr. Antonis Pagonis, will participate.
The purpose of the meeting on the part of the Hoteliers Association is to discuss specific ways in which Trivago will contribute positively and tangibly to the proper promotion and highlighting of Santorini internationally in the coming period.
Truth, authenticity and respect for the tourism sector of our island remain non-negotiable, concludes the Santorini Hoteliers Association.