Forget Hawai'i: the future of surfing could be eight miles inland at the foot of Wales' tallest mountain. A £7.7m "wavegarden" in Snowdonia is set to open on the site of an old aluminium works, a first for the UK.
Artificial surfing lakes have been built around the world, but they either push out a shortlived wave or rely on the surfer not moving forward while water is pumped under the board. Conwy's wavegarden, developed by engineers in Spain, has an underwater blade that moves with the surfer for 300m, creating an 18-second surf, which is longer than most natural waves.
The lagoon will be segregated with waves of 2ft (0.6m) for beginners, rising to 4ft and 6ft. Its developer, Conwy Adventure Leisure, estimates 75,000 surfers will visit annually when the centre and a lakeside restaurant open in April 2015.
It is hoped the artificial surf could lift an area struck by the recession. The village of Dolgarrog, south of Conwy, was hit hard when the aluminium works, once owned by Alcoa, closed in 2007 with the loss of 170 jobs.
Cal says it will create 100 construction jobs and 60 permanent posts when the centre opens, and it could help to extend the local tourist season. Research that the developer commissioned estimates the project could create £2m of additional demand annually.
"This could do for north Wales what the Eden project did for Cornwall," says Steve Davies, managing director of Cal. "We are taking an industrial eyesore and putting it to productive use."
Cal, which received unanimous planning approval from Conwy council in August, has finalised its plans and raised the remaining £1.5m in equity needed. Allied with the Ainscough Group, a Manchester-based property developer owned by multimillionaire Martin Ainscough, the company has spent £3m on the wavegarden project so far.
However, Mr Davies made clear that the project needed more Welsh government funds to decontaminate the site and help build the facility. A decision is expected in February, with Mr Davies confident of approval.
Wales is the UK's poorest region with economic output per person of about £15,000 per year, compared with £21,300 for the UK as a whole and £37,200 for London.
About 14 per cent of the working-age population is on out-of-work benefits, compared with 11.2 per cent for the UK as a whole. Unemployment is higher, there are more lone parents and a greater proportion is disabled.
Conwy has the same proportion of people claiming jobseekers' allowance benefits as Wales as a whole, but it has a worse problem with youth unemployment.
Manufacturing jobs, while never a big part of Conwy's economy, have declined in importance over the past decade. Meanwhile, tourism has become more important, accounting for 16.7 per cent of Conwy's jobs in 2008, up from 14.1 per cent at the start of the millennium - and twice the national average.
As well as climbers and walkers, the area has begun to attract mountain bikers and a former slate quarry has opened Europe's longest zipwire. This year, Colwyn Bay built a watersports centre on a newly built beach.
Mark Edwards, of the Bryn Bella Guest House in Betws y Coed, said: "It's a brilliant bit of creative thinking, the equivalent of plonking a snow dome in the middle of the desert in Dubai."
Mr Edwards, a keen climber, said Snowdonia was becoming an established centre for adventure sports enthusiasts and that surfing would add to the appeal.
"In the last couple of years, there has been a big investment in mountain biking and that is paying off. This will bring families and they will hopefully go and explore the castles and National Trust houses too."
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